5 Ways Artificial Intelligence Will Change The Future Of Fashion


Artificial Intelligence in Fashion

Artificial intelligence is revolutionizing the way we look at the world and has already started making strides in the fashion industry. With the Alexas and Siris and your Google assistant making your life easy with their assistance and the fashion industry increasing in size, cultural importance and consumer influence, there is no doubt in our mind that AI is not something that is exclusive to the big fashion brands of the world. AI is for everyone. Artificial Intelligence will bring in new victories for small and medium retailers, not only in the form of smartness, but in the form of efficiency. From ideation, production, distribution and finally influencing the consumer, AI will not only change the way we look at fashion, it will change the traditional workings of the cogs of the wheel. Here are five ways in which AI will change the future of fashion. 

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Decision Making and Data Analysis

When it comes to fashion, we are not far away from a time when AI will be instrumental in decision making. An integral facet of the workings of the fashion industry is to assess and analyze what is trending and turning that into profit. Artificial intelligence can work wonders in this area. Analysing personal and market trends with surefire accuracy will lead to artificial intelligence making important decisions with respect to what to produce and how much to produce. 

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Faster Tagging, Better Catalogs and More Creativity


“There is no reason and no way that a human mind can keep up with an artificial intelligence machine by 2035.”

Gray Scott – Futurist and Technophilosopher

One of the biggest mundanities of the fashion industry is cataloguing. It is a time-consuming process that requires intense man-hours and is still prone to errors. Tagging and cataloguing are of immense significance for your customers in terms of accurate search results as well as product discovery. There is now powerful Artificial Intelligence software that can take care of tagging and cataloguing for your business – which means that you can, instead of spending time and energy on cataloguing, use that time on growing your business creatively. 

If you thought Artificial Intelligence image tagging and recognition was only for high-end brands or big corporations, think again! There are AI-powered tagging tools for small-medium businesses, like VueTag, that allow small-medium retailers to open up time from their busy schedules by taking care of cataloguing! AI makes product digitisation a snap – literally.

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Trend Setting and Forecasting

With trends in the industry changing on a weekly basis, it is far easier to make AI handle all the important data. Social influencers, designers and retailers are always on the go, trying to forecast what the consumer wants and making it available for purchase. Although retail companies of all sizes hold data with respect to what is selling and how it is selling, the data comes from different sources – from sales research to social media feeds. AI can sort through and present the data in a meaningful way in speeds that simply cannot be matched by humans. Fashion is going to get faster than ever before and if you want to stay on the train, you need to get yourself an AI ticket! 

Customized Experiences Powered by AI

It won’t be long before AI can start providing customised site experiences to your customers based on the time they spend on each section of your site. While it is not possible (at least, not yet) to provide completely tailored experiences to each customer, factors like geographical location, the mode by which they access the site (mobile/desktop) and the items purchased can help brands customize site experience for different segments of customers. Every retailer, no matter how small has access to data and they can use AI to make the best use of it.  

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Better Recommendations Powered by AI

We are already seeing AI-powered recommendations engines that suggest alternative choices to customers depending on what they are browsing at the moment. Artificial Intelligence can soon take on the role of personal stylist by running through and analysing data on hand. We are talking about engines that can put together data about body types, budgets, colour preferences and give coherent and compelling results. The quicker brands realize the power of AI and start putting together customized looks, the better their business!

From AI generated models to AI powered stylists, artificial intelligence is slated to be fashion’s biggest disruptor. Welcome to the future!


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