How Realisation Par Became The Internet’s Favourite Brand


How Did Realisation Par become so famous? 

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Photo: Realisation Par

If you haven’t heard of the brand already, Realisation Par is the brand behind the whimsy-sexy dresses that have dominated instagram feeds across the world.  Their breezy printed wrap dresses have fans in the likes of Kaia Gerber, Nicole Kidman, Bella Hadid and pretty much every other fashion influencer. Realisation Par is an Australian brand that was founded by Alexandra Spencer and Teale Talbot. Their success can be attributed to their distinct brand aesthetic, the power of influencer marketing and their focus on creating products that will stand the test of time. 

Creating A Distinct Brand Aesthetic

All of Realisation Par’s dresses are united by the brand’s feminine, flirty, sexy and slightly nostalgic style. Ruffles, deep necklines and whimsy prints (hearts! cherries! polka dots!) dominate their clothing and it is apparent that they would rather produce one design in many colours, instead of creating a number of different pieces. Teale Talbot, when asked why they did so in an interview with Vogue Italia, said: 

We didn’t want to make clothes that were based on trends – we wanted to make key pieces that fill a gap in your wardrobe; the ones that you love and will wear again and again. Before launching a new style, every dress goes through all our girlfriends to try. We are all different body shapes – so if they try it on and feel good, we know it’s something our customers will feel good in and hopefully love too.

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Bella Hadid in Realisation Par. Photo: Mamamia

The lesson here for all small brands is that it’s totally okay to do few, as long as you do them well. The founders of Realization Par also talk about how important it is to keep your customers in mind when making your products. Alexandra Spencer, talks about this in the same interview with Vogue Italia:

Our Dreamgirls are independent women, who are all successful in their own right. We make the dress, but they make it theirs. They’re all incredibly intelligent, fun women and that shows when they wear the same dress. You barely notice [it] because of how they each styled it.

Using Social Media To Your Advantage

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Kaia Gerber in Realisation Par.  Photo: Vogue

Although Teale and Alexandra knew that the focus of their brand would always be on creating seasonless, timeless pieces of clothing, they knew that social media would give them an international audience. It also helped that Teale and Alexandra were social media influencers themselves. Having said that – there’s only so much that influencer marketing can do for you. No one – influencer or otherwise – will be swayed into spending money on what you make unless it is beautiful to begin with. Teale and Alexandra did rigorous checks before they launched anything, by making sure all their friends tried it and loved it.

Creating Products That Are Timeless

The brand does not create seasonal clothing or ‘limited edition’ pieces. Everything that is in store is meant to be a permanent addition to their line, which is why they work to diversify the prints, as opposed to introducing new patterns altogether. As a small brand, you might be filled with pressure trying to create variety for your consumer, but remember, there are many ways to create variety using existing materials. This also proves how important it is to listen to customer feedback – if your customers love a product, work on making them love it more! If you have a dud, ask them why they don’t like it as much. Realisation Par is a brand that works very closely with its customers – and that, is one of the biggest secrets of their success. 

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Emily Ratajkowski in Realisation Par. Photo: PopSugar Australia

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