Welcome to another edition of The Vue On Sundays, a bi-monthly feature of all the news that’s shaking up retail. Think of The Vue On Sundays as us catching up with the retail industry over coffee and cookies. Everything we discuss will be from the perspective of small-medium businesses and as always, we are open to feedback so please leave a comment or get in touch if you have anything to say! Without any further ado, here’s what we’re talking about this week –
A Look Inside Macy’s Brand New Retail Strategy
Macy’s has really been invested into changing up its retail strategy for the new age shopper – literally. After acquiring New York-based pop-up concept store Story and investing (and partnering!) with b8ta, a retail firm that uses data to rethink and redesign the store experience, Macy’s has also begun experimenting with a ‘shop-in-shop’ concept with a Samsung Mini-Store and ‘The Market at Macy’s’. The latter is a pop-up with an eclectic selection of products that are constantly changing and cause-based. Think veggie spiralizers being sold alongside makeup and Ferrari simulators. The plan for the shop-in-shops and the market is to rotate through 150 of their e-commerce brands. “The partnership with b8ta — and the creation of The Market @ Macy’s — feel like an acknowledgement that the traditional department store model is under fire”, writes Cara Salpini for The Retail Drive. Read to know more about Macy’s Retail Strategy and all that they’ve learned trying to take on the new age customer.
What It Means To Dress in Lagos
This deep dive into the style and fashion choices of stylish young Nigerian men and women
Did A Slave Make Your Sneakers? Probably
Labour and all the issues associated with it is a topic that has now become inseparable from fast fashion. Consumers have paid so much scrutiny to the labour practices of fast fashion giants that they have been forced into transforming their practices and becoming more transparent with the methods employed to make their goods and the wages that they pay. According to KnowTheChain, a non-profit that works to address the risks of forced labour within global supply chains across industries, an estimated 24.9 million people are victims of forced labour and one of the largest sectors that
The Smartphone is the future of The Retail Experience
Once touted to be retail’s biggest enemy, the smartphone has now become an essential element of experiential retail aka retail of the future. As customers increasingly use their phones to purchase (or even contemplate a purchase) – 33
And that’s it from us this week! What have you been reading?