The Vue on Sundays
Welcome to another edition of The Vue On Sundays, a bi-monthly feature of all the news that’s shaking up retail. Think of The Vue On Sundays as us catching up with the retail industry over coffee and cookies. Everything we discuss will be from the perspective of small-medium businesses and as always, we are open to feedback so please leave a comment or get in touch if you have anything to say! Without any further ado, here’s what we’re talking about this week –
Brand Loyalty? What’s That?
The end of 2018 and consequently, the holidays, retail’s busiest and most important season has crept up on us already! Forbes magazine has revealed quite a few surprising trends – including the fact that more shoppers will be coming to brick and mortar stores for Black Friday as opposed to shopping online. The most surprising, though, was that fewer and fewer shoppers are expressing Brand Loyalty. “Nearly one-quarter of shoppers said they tend to make purchasing decisions
Experience is Everything
Yes, we harp a lot about Customer Experience on Vue45, but that’s because it’s the undeniable truth of the retail industry today. The New York Times reports that despite the number of casualties that the retail apocalypse is taking, there are a number of stores that are thriving because they’ve learned to adapt. The secret is, “almost anything, it seems, that keeps shoppers on their toes is viable. That includes exclusive merchandise (will this location carry that handbag?), pop-up shops (will this store be here next week?) and experiences (can I eat or drink or post as well as
How Victoria’s Secret Is Getting Upstaged By Data
The average woman owns 16 Bras at any given time and buys 4 a year. And yet, heritage lingerie brands like Victoria’s Secret are falling behind because they have failed to understand an entire segment of their customer base. Victoria’s Secret designs have always been young and sexy with mid-range pricing (between $25-$40), which is popular among women in their twenties, but this design strategy completely alienates the working woman who is looking for a cleaner, more practical upgrade but aren’t ready for the luxury pricing of brands like La Perla, which retail at $200. Heidi Zak, the founder of Third
Crazy Rich Asians
Yoox Net-A-Porter, the world’s biggest luxury e-commerce group announced two days ago that it will partner with Chinese E-Commerce behemoth
Do Robots Dream of Prada?
Amazon has just, rather secretively, launched “Echo Look‘, a device that can, among other things, analyze your outfit and tell you how to style it better based on what you already own, and recommend new items based on your existing style. “The real point of fashion”, writes Jess Cartner-Morley for The Guardian, “isn’t the fabric or the clothes themselves; it is how we think and
And that’s it for this week! If you’ve been reading something interesting about retail, do let us know!